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Getting Fit With Jerry Yang, Redux

As we look ahead and to position us for success in 2009, we’re continuing the work already underway to get fit as an organization: actively looking for ways to make process and structural changes to our business that will allow us to work more efficiently, with more scale. we’ve enlisted the help of Bain & Co. to work with the leadership team on identifying ways to leverage our strengths, and to improve and accelerate our performance.”

Yahoo CEO Jerry Yang, Sept. 24, 2008

The new fitness program to which Yahoo CEO Jerry Yang referred in his last all-hands memo to employees is expected to begin Tuesday. Yahoo (YHOO) is to report quarterly earnings tomorrow and it will announce layoffs along with them. Sources tell The Mercury News that the company is planning to sack at least as many employees as it did in January, when it fired 1,000 of its 15,000 workers. That’s not the 3,000 to 3,500 number that had been rumored, as Boomtown foretold. But it’s ugly nonetheless. The cuts will likely be accompanied by a 15 percent reduction in operating budget. Clearly, those Bain & Company “personal trainers” Yahoo recently hired to help it trim down and shape up are already working their magic.

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Another View

Kara Swisher

As BoomTown and many others in the blogosphere have reported for weeks now (so glad old media outlets have finally discovered the Yahoo layoffs), Yahoo management is working on at least a 10 percent layoff of its almost 15,000 employees. But, because top execs have decided they need the cuts to have good "optics" for Wall Street, they have instructed managers over the weekend to make sure that all cuts include specific staff reductions, even though previous marching orders only had called for percentage cuts in costs. The sudden shift is irking many managers I spoke to at Yahoo, who now have long had a modicum of control over their own businesses and feel they are being dictated to by top management who got the company in trouble in the first place.

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John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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