I was just doing the math.

Honestly, I’ve had some bad customer service experiences with PCs — and the internal component breakage rate seems impossibly high with most of them. I’ve written letters to companies complaining that a service contract means THEY do the service, not that I spend 8 hours running some diagnostic for some tech guy so he can tell me what I already know — that it doesn’t work and they need to fix it. And my Apple experiences have been good on balance (my wife has one) with the exception of the $1400 they tried to charge me to get a broken hinge fixed.

If you really think Macs aren’t more expensive you haven’t done your homework. Price out a comparable machine from a PC manufacturer. The same specs that come standard on a Mac will cost you half as much on a PC. By no means am I saying its a comparable experience — Apple is a much more graceful company from software to service, no doubt. But don’t fool yourself — you pay for that.

Macs don’t cost twice as much as PCs. In fact in the high end they can be $600-$1000 less then comparably configured Dells.

Most PCs are sold at razor-thin profit margins. Another statistic Apple has pointed out makes it better than I could. They own 66 percent of the over $1000 computer market.

Apple doesn’t sell unprofitable junk. Dell and HP and the others do. What good is market share if you don’t make enough money to compete?

Everyone keeps telling Apple they should be more like Dell. This certainly puts the lie to that meme.

In the end, Apple really is the beneficiary of this trend. They make enough money to continue to innovate and make better and better computers and improve OS X, while PC makers struggle to make any profit at all.

All the while Microsoft keeps shooting themselves in the foot with their unfocused strategy of buying their way into markets rather than innovating like Apple does.

That’s why Win Mobile is becoming a joke while the iPhone eats its lunch. Ballmer exists in an echo chamber, fiddling around while Redmond burns – to mix a few metaphors.

My next computer will be an Apple – never again a Microsoft.