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What Was That You Were Saying About Growth Over Profits?

Growth is primary, revenue is secondary.”

– Facebook CEO Mark Zuckerberg

Good thing Facebook is committed to growth over profits because according to the latest metrics from Hitwise Intelligence, growth is slowing. While traffic to the site in the United Kingdom did increase by 4 percent between August and September this year, growth is down from 50 percent over the same period last year. Facebook’s annual growth rate is slowing as well. The site grew 88 percent in the UK between September 2007 and 2008–a strong showing, but quite a bit weaker than the 2,905 percent growth Facebook managed in the year prior.

Could it be that Facebook, like other social networks that have gone before it, is nearing its saturation point? Is enthusiasm for the ironically named “Funwall” and the endless conga-line of “You’re A …!” widgets finally wearing off?

Comments

  1. Do you mean Facebook is boring?

    Posted by Elizabeth Zima at October 10th, 2008 at 11:39 am
  2. facebook is the new friendster… friendster who?

    congrats to kleiner perkins and sequoia capital for screwing up friendster

    but it’s zuckerberg (suckerberg?) who messed up facebook

    bottom line is nobody ‘needs’ a facebook to throw dung at their friends walls

    Posted by Sam Harrison at October 10th, 2008 at 1:08 pm

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John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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