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Welcome to Jellycloud. Now Clean Out Your Desk.

At last estimate there were some 200 ad networks in the online display advertising space. Today, there are 199. Jellycloud, the “highly differentiated behavioral ad network,” has finally undergone the ultimate differentiation: It’s shut down. The company–which in past lives was known as Gator and Claria, two names synonymous with spyware–did indeed close last weekend, returning to investors the $11.5 million in venture capital it raised in April, sacking its 36 employees and calling in the asset liquidators.

Oddly, the Jellycloud Web site still sports a “We’re hiring!” message. Perhaps the company’s leadership is already hard at work on its next incarnation. …

Comments

  1. Do I sense the revival of f*ckedcomany.com ??? Cool.

    Posted by Tom Mar at October 7th, 2008 at 8:30 am
  2. In the spirit of the day, maybe that should be f*ckedcompany2.0.com

    Posted by Tom Mar at October 7th, 2008 at 8:32 am

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John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.

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