Comments on: Microsoft Memo: New Windows Ad "An Icebreaker"

By: Advertising Industry mobile edition

Advertising Industry mobile edition — Thu, 18 Sep 2008 08:44:37 +0000

[...] Things D, Kara Swisher’s influential tech blog, had the internal Microsoft memo that said that the ads were meant merely as an icebreaker: This first set of ads features Bill Gates and comedian Jerry Seinfeld. Think of these ads as an [...]

By: darryl ramm’s blog » Microsoft’s Seinfeld-Gates Disaster

darryl ramm’s blog » Microsoft’s Seinfeld-Gates Disaster — Tue, 09 Sep 2008 22:54:25 +0000

[...] + Bogusky the agency responsible for this, should be running for cover. Microsoft is trying to spin it as an attention getter and buzz creator. The only buzz this ad is going to create is of the bad [...]

By: WebbAlert - September 8, 2008 | TechTV Update

WebbAlert - September 8, 2008 | TechTV Update — Tue, 09 Sep 2008 10:47:45 +0000

[...] ad campaign confuses and upsetsa lot of people. Then the company released a press release to apologize for/explain their [...]

By: Tommy Chuck

Tommy Chuck — Mon, 08 Sep 2008 16:18:42 +0000

“Hi, I’m a PC.”

“And I’m another operating system.”

I guess Microsoft got tired of being the butt of Apple’s campaign, and they’re trying to outcool the competition.

We’ll see. They’ve already taken most of Apple’s ideas and marketed them much more effectively.

By: New Microsoft Ad Confuses Some, Generates Buzz « PR Buzzsaw

New Microsoft Ad Confuses Some, Generates Buzz « PR Buzzsaw — Sun, 07 Sep 2008 14:29:49 +0000

[...] as an internal memo from Microsoft says, it’s meant to be an “icebreaker” and is “designed to [...]

By: New Windows Ad Just an “Icebreaker” [Microsoft] | tech gadget update

Sun, 07 Sep 2008 13:20:37 +0000

[...] For the full memo, head on over to the link. [All Things Digital] [...]

By: Jim Hassinger

Jim Hassinger — Sat, 06 Sep 2008 12:29:10 +0000

You’re right, zato. The prose in that memo is what anybody has to fight against to get decent products — even ads — out of the huge bureaucracy at Microsoft. What clown wrote that? I wonder what his salary is? He sure doesn’t need a circus discount card for his squeaky shoes, I’ll bet.
My version of anti-trust: a company gets just so big, until, like Jabba the Hutt. And you don’t changed that with flackery.

By: The Windows Commercial Explained « Out Of My Mind

The Windows Commercial Explained « Out Of My Mind — Sat, 06 Sep 2008 09:22:04 +0000

[...] John P. at All Things D: Not quite sure what to make of Microsoft’s (MSFT) new ad campaign? Here’s how Bill Veghte, senior vice president of Microsoft’s Online Services & Windows Business Group, explained it to the company’s employees Thursday evening in an all-hands memo: It’s an “icebreaker.” [...]

By: TechDomo » New Windows Ad Just an “Icebreaker” [Microsoft]

TechDomo » New Windows Ad Just an “Icebreaker” [Microsoft] — Sat, 06 Sep 2008 04:10:06 +0000

[...] For the full memo, head on over to the link. [All Things Digital] [...]

By: zato Gibson

zato Gibson — Sat, 06 Sep 2008 01:02:09 +0000

You can still fix this commercial, Microsoft:

Have Krusty the Clown come in at the end and say:

WHAT THE HELL WAS THAT!!!???

By: La pub Microsoft n’était qu’une mise en bouche - Gizmodo - Tant d'amour pour ces fabuleux nouveaux gadgets, c'est surnaturel.

Fri, 05 Sep 2008 19:52:45 +0000

[...] Suivez le lien si vous voulez lire le mémo dans son intégralité (en anglais). [All Things Digital] [...]

By: MS: New Ad Is “Icebreaker” To “Reintroduce Microsoft To Viewers” | Team Teabag! - Home of the Latest Gaming, Technology, and Gadget News, Reviews, and Previews.

Fri, 05 Sep 2008 18:45:12 +0000

[...] says an internal Microsoft memo anyway, which was recently reproduced over at All Things Digital: The first phase of this campaign is designed to engage consumers and spark a new conversation [...]

By: MacBlogz - Your one stop mac news stop » Blog Archive » Microsoft: First Seinfeld and Gates Ad Just an “Icebreaker”

Fri, 05 Sep 2008 18:37:55 +0000

[...] AllThingsD] Categories Filed Under: Bill Gates, Microsoft, commercials Comments [0] digg_window = “new”; [...]

By: Alan Sanders

Alan Sanders — Fri, 05 Sep 2008 17:05:05 +0000

Only in your dreams, Microsoft!

By: tes | Citika

tes | Citika — Fri, 05 Sep 2008 15:26:17 +0000

[...] Sas SS adasd pretty microsoft [...]