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D’Oh, Canada [Updated]

UPDATE: New reports are emerging that claim Apple isn’t selling the iPhone at any of its retail stores outside the U.S come Friday. This would suggest that, while Apple may well be appalled by Rogers’ pricing, it isn’t protesting it by refusing to sell the iPhone 3G through its own retail stores in Canada.

……….

If you’re a Canadian who doesn’t like the price at which Canada’s exclusive iPhone carrier, Rogers (RCI), is selling the device don’t buy one, the Vancouver Sun advised in an editorial last Friday. Wise advice. And easier to follow, now that Apple (AAPL) is reportedly sanctioning Rogers out of disgust for its exorbitantly priced data rates (see chart below). Appalled by Rogers’ pricing, Cupertino is said to be refusing to sell the iPhone 3G through its own retail stores in Canada. So come Friday, Canadians looking for a new iPhone will have to head over to a Rogers Wireless outlet to buy one–assuming they can stomach a three-year contract that requires a minimum monthly payment of $60 for just 150 minutes, 75 text messages, and 400MB of data … Apple stores will have demo models only.

  International Cost Comparisons1
  Canada (Rogers)2 United Kingdom (O2)3 United States (AT&T)4
Phone cost (8 GB model) $ 199 free $ 202.03
Plan cost per month $ 100 $ 76.63 $ 101.51
Minimum contract length 3 years 1.5 years 2 years
Voice minutes (day) 600 1200 Unlimited
Voice minutes (evenings/weekend) Unlimited N / A Unlimited
Data 1 GB Unlimited Unlimited
Text messages 300 500 0
Call display included No Yes Yes
Mandatory extra fees per month $ 7.45 $ 0 $ 1.25
Caller display fee $ 7 $ 0 $ 0
Total monthly cost $ 114.45 $ 76.63 $ 102.76
YOUR TOTAL COST COMMITMENT: $ 4319.20 $ 1379.34 $ 2668.27

Comments

  1. Actually, it kind of looks like the Americans are getting hosed.

    I love to text, and I see that AT&T’s plan has zero text messages included in their plan? Yikes!

    Posted by Eve Bergazyn at July 8th, 2008 at 10:33 am
  2. I’ll have to check, but I think AT&T plans to charge US customers $5 per month for 200 outgoing text messages an additional $20/month for unlimited texting.

    Posted by John Paczkowski at July 8th, 2008 at 10:46 am
  3. You can buy a V 1.0 iPhone and ATT contract before the V 2.0 goes on sale and pay $10 less a month and get 200 messages a month included.

    If ATT lets me upgrade my V 1.0 iPhone I bought last June, I will have to buy the new phone, pay $10/mo more for the faster speed, commit to an additional year and lose the free messages I get now.

    Posted by Gary Doan at July 8th, 2008 at 12:58 pm
  4. I agree with Eve. We are getting hosed, particularly when compared to what O2 is charging in the UK.
    Let’s hope Apple’s exclusive with ATT comes to an early end to permit competition on the telecom side.

    Posted by Jonathan Jacobson at July 8th, 2008 at 12:59 pm
  5. No offence, but It seems you got it totally wrong. Apple doesn’t sell iPhone in ANY non-US store. Heads over here to see for yourself: http://www.whiteshore.net/blog.....ogers-too/

    Posted by Hakim Javiar at July 8th, 2008 at 2:43 pm
  6. See the update above, Hakim.

    Posted by John Paczkowski at July 8th, 2008 at 3:02 pm

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John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.

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