Don’t Worry, Dell, Your Laptops Are Still the World’s Ugliest
by John Paczkowski
Posted on June 23, 2008 at 3:47 PM PT
So apparently Dell’s (DELL) laptops are “the world’s most secure” in the same way that SNL’s Tommy Flanagan is the world’s most eligible bachelor.
The National Advertising Division of the Council of Better Business Bureaus, which monitors truth in advertising, didn’t find enough of it in Dell’s claim that it makes the “World’s Most Secure Commercial Laptops.” Tipped off to Dell’s “world’s most secure” advertising campaign by rival Lenovo (LNVGY), NAD examined Dell’s claims and determined it to have a few too many unnecessary superlatives.
NAD noted that while the PC maker’s machines were indeed secure, “claims suggesting Dell notebook computers are the ‘world’s most secure’ were not supported by the evidence in the record.”
The world’s most secure laptops … Yeah.. that’s the ticket! Yeah, you betcha …
