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Nobody messes with anyone in the tech industry the way Apple has messed with Microsoft. It’s the first time I’ve ever seen a major national campaign that disparages a competitor, and the competitor just sits back and takes it. If somebody tried to do that to Oracle, you wouldn’t be able to find the body.”

Analyst Rob Enderle on Apple’s “I’m a Mac, You’re a Dork” campaign

Comments

  1. Microsoft is rapidly becoming irrelevant in the consumer market. It is squeezed between UMPCs running Linux or low-cost XP (a commodity product today) on the bottom, Apple on the top and Google and other service providers in-between. They have dropped the ball by trying to make Vista, an OS designed for business, work in the consumer market. Unfortunately for Microsoft businesses are not keen on Vista either. If not for their server products they would be in serious trouble.

    Can IBM’s (oops, I mean Microsoft’s) dominance of the business market place continue or will they become irrelevant there as well?

    Posted by Richard Frisch at May 21st, 2008 at 4:20 am

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John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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