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Let’s Face It, AOL’s Not Exactly the Cartier of Web Brands

AOL’s ad revenue may be “falling off a cliff,” according to CNBC’s David Faber, but its traffic’s not half bad. AOL (TWX) said today that page views to its Web sites hit an all-time high in March, according to comScore (SCOR) Media Metrix. Page views grew 28% during the month, and are up 35% year-over-year. Unique visitors rose 11% year-over-year to 56.5 million.

AOL attributes the double-digit growth to a year-long redesign and rebranding effort, which ironically included a de-emphasizing of the AOL brand. “If I call a hip-hop site AOL Hip Hop,” said Bill Wilson, executive vice president of AOL Vertical Programming, “that just won’t resonate with consumers.”

Comments

  1. Who cares if “AOL is not the Cartier of Web Brands”? As an architect I learned long ago to look at things from the client’s side of the table. AOL continually improves and/or updates its software and/or service. That’s why I’m more than happy to continue paying $9.95 /month (as I have for years) for the pay version.
    Jerry Gropp Architect AIA PS

    Posted by Jerry Gropp at April 25th, 2008 at 11:32 am
  2. AOL has been criticized by every tom-dick-harry for their change of direction. But this story now is real. Watch out M$ and Y! Look who is catching up, FAST!

    http://techwatch.reviewk.com/2.....ts-plan-b/

    Your comments seem to be biased! As Jerry mentions – who cares if they are not Cartier. BTW, who is Cartier for you? Google I assume?

    Posted by Desmond Haynes at April 25th, 2008 at 11:47 am

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John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper. Read more »

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