Comments on: Old Comcast Traffic-Shaping Technique Actually "New" Traffic-Shaping Technique http://digitaldaily.allthingsd.com/20080417/comcast-4/ by John Paczkowski Tue, 24 Nov 2009 23:15:59 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Janice Brown http://digitaldaily.allthingsd.com/20080417/comcast-4/comment-page-1/#comment-1275 Janice Brown Sat, 19 Apr 2008 14:15:16 +0000 http://digitaldaily.allthingsd.com/20080417/comcast-4/#comment-1275 It's pretty clear that the old ways of managing broadband traffic -- when people were using it mostly for email and accessing web pages -- don't match the new ways that people are using broadband (for downloading/viewing multimedia and other big content). The old business models don't seem to match either. Time to look at new ways to manage traffic -- ones that focus on improving the customer experience. One way is P2P caching (http://en.wikipedia.org/wiki/P2P_caching). It is used a lot by international ISPs, who face the double whammy of high consumer demand for multimedia content from the US and high bandwidth costs (particularly of international transit links). P2P caching lets ISPs optimize bandwidth while delivering a better experience to all subscribers – P2P users and non-P2P users alike. So, it’s one way to relieve network congestion without rebuilding the infrastructure or resorting to restrictive traffic management techniques. When combined with business policies, P2P caching can provide a much more intelligent way to manage media delivery – one that doesn’t tick so many people off. It’s pretty clear that the old ways of managing broadband traffic — when people were using it mostly for email and accessing web pages — don’t match the new ways that people are using broadband (for downloading/viewing multimedia and other big content). The old business models don’t seem to match either.

Time to look at new ways to manage traffic — ones that focus on improving the customer experience.

One way is P2P caching (http://en.wikipedia.org/wiki/P2P_caching). It is used a lot by international ISPs, who face the double whammy of high consumer demand for multimedia content from the US and high bandwidth costs (particularly of international transit links).

P2P caching lets ISPs optimize bandwidth while delivering a better experience to all subscribers – P2P users and non-P2P users alike. So, it’s one way to relieve network congestion without rebuilding the infrastructure or resorting to restrictive traffic management techniques. When combined with business policies, P2P caching can provide a much more intelligent way to manage media delivery – one that doesn’t tick so many people off.

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