Girl, You’ll Be a Woman Soon …
by John Paczkowski
Posted on March 7, 2008 at 12:01 AM PT
Turns out Ask.com isn’t as intent on getting in touch with its feminine side as was previously thought.
Company spokesman Nicholas Graham tells Search Engine Watch that an Associated Press report that claimed the little engine that can’t was retooling itself as a search engine for married women primarily living in the South and the Midwest was erroneous.
“The idea that we’re going to become a women’s site is just plain wrong. We know that a sizable group of our core user base is women, and we know they come to us for a certain kind of search: to get answers, often in areas of reference, health and entertainment,” Graham said. “We recognize that we can’t be all things to all people, so we’re focusing on our core group of users. We want to build up the kinds of answers those users are looking for, while at the same time remain a strong search site.”
