Comments on: Zucker: Selective Memories, Light the Corners of My Mind http://digitaldaily.allthingsd.com/20080228/zuckerquote/ by John Paczkowski Mon, 23 Nov 2009 02:08:54 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: NBC’s iTunes Pricing Flexible, Just Like Jeff Zucker’s Memory | John Paczkowski | Digital Daily | AllThingsD http://digitaldaily.allthingsd.com/20080228/zuckerquote/comment-page-1/#comment-2436 NBC’s iTunes Pricing Flexible, Just Like Jeff Zucker’s Memory | John Paczkowski | Digital Daily | AllThingsD Wed, 10 Sep 2008 01:33:49 +0000 http://digitaldaily.allthingsd.com/20080228/zuckerquote/#comment-2436 [...] That’s certainly an interesting re-imagining of NBCU’s recent negotations with Apple. But it’s not entirely accurate. Because while Apple did agree to flexible pricing for NBCU programs on iTunes, it didn’t really agree to the flexible pricing scheme that the network was seeking. NBCU wanted flexible pricing based on popularity. What it got is flexible pricing based on video definition, which Apple had already given to other networks. NBC wanted Apple to double the wholesale price it pays for each TV episode sold on iTunes. And it clearly didn’t get that either, because if it had “The Office” would be priced at $4.99 per episode instead of its current $1.99./$2.99. [...] [...] That’s certainly an interesting re-imagining of NBCU’s recent negotations with Apple. But it’s not entirely accurate. Because while Apple did agree to flexible pricing for NBCU programs on iTunes, it didn’t really agree to the flexible pricing scheme that the network was seeking. NBCU wanted flexible pricing based on popularity. What it got is flexible pricing based on video definition, which Apple had already given to other networks. NBC wanted Apple to double the wholesale price it pays for each TV episode sold on iTunes. And it clearly didn’t get that either, because if it had “The Office” would be priced at $4.99 per episode instead of its current $1.99./$2.99. [...]

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