All Things Digital

Spoiler alert!

Improv Everywhere sets up three full-size desktop computers at Starbucks. Kudos to Agent Plaza for setting hers up on her lap.

We have taken the proposal Microsoft (MSFT) delivered to us very seriously. We made a public statement why we have not accepted the proposal. In many ways it has been a galvanizing event for all of Yahoo.”

–Yahoo CEO Jerry Yang, Feb. 25

A galvanizing event, indeed. Jerry Yang has about 20 days to convince Yahoo (YHOO) shareholders that they’re better off saving the company than selling it, and he is pulling out all the stops.

Last night Yahoo officially launched Buzz, a social news service where “buzz-worthy” articles are ranked according to user interest. It’s essentially Digg (if Digg was purple), redundant and three years late to the social news market.

“You cast your vote on the most interesting Web stories, images or videos about anything and everything–from a late-breaking political story on a major news site, to the coolest photo of the lunar eclipse, to a shocking celebrity-gossip blog post that shouldn’t be missed,” Yahoo’s Tapan Bhat explained in a post to Yahoo Anecdotal. “The best part is that the stories with the highest Buzz Scores–determined by combining your votes with organic search popularity rankings–may be featured on the Yahoo! homepage, giving you the power to influence what millions of people see on Yahoo!.” (And, yes, that us a Yahoo Buzz! icon appended below. Be sure to click it on your way out and “Buzz” this post up to Yahoo’s homepage.)

Also debuting from Yahoo today, Search Monkey–a set of open-source application programming interfaces (APIs) that allow publishers to annotate search results for their sites. “… Our intent is clear–present users with richer, more useful search results so that they can complete their tasks more efficiently and get from ‘to-do’ to ‘done,’ ” Vish Makhijani, senior vice president and general manager of Yahoo Search, wrote in a post to Yahoo Anecdotal. ” … So instead of a simple title, abstract and URL, for the first time, users will see rich results that incorporate the massive amount of data buried in Web sites.”

So essentially, it’s like Google’s Subscribed Links, but purple and two years late to the market.

Pakistan Restores Access to Funny Cat, Dog Videos

Pakistan today lifted the ban that inadvertently caused YouTube’s near global blackout Sunday, after the site removed a video the country’s government claimed was offensive to Islam. Pakistan insists it was not responsible for YouTube’s outage and says it was forced to take the issue into its own hands when YouTube failed to respond to the complaint it submitted through the standard channels. Abdullah Riar, Pakistan’s minister for information technology and telecommunications, described the whole incident as “very sad, very unfortunate,” adding “We have nothing against the YouTube site itself.”

QUOTED

The sad thing about this is that literally hundreds of people who were not paid to stand in line, or paid by their employer to attend, were prevented from even entering the building.”

–Craig Aaron, a spokesman for Free Press, comments on Comcast’s efforts to pack the FCC hearing on Net neutrality yesterday with its own employees.

Google (GOOG) took a nasty slide this morning as comScore released new data that reveals what appears to be a material weakening in the company’s advertising business. How material? Google’s sponsored clicks were down 7% month-over-month, effectively flat year-over-year and down 12% quarter-over-quarter.

Perhaps the slowing economy is having an impact on Google’s growth after all. Certainly the continued deceleration in the company’s paid click growth suggests as much. In October of 2007 Google showed 37% click growth. In November it showed 27%. Then in December it showed 12%. And in January it showed no growth at all. As Henry Blodget notes over at Silicon Alley Insider, that sort of steady decline seems more a trend than “a wacky one-month comScore aberration.”

Google shares are down more than $34, or about 7%, at $451 as I write this.

They are basically bandwidth hogs.”

–Alan Mauldin, research director with Washington-based research firm TeleGeography, comments on Google’s capacity requirements.

If your corporate mission is to organize the world’s ever-increasing mass of digital information and make it universally accessible and useful, sooner or later the telecom costs and peering fees associated with the transmission of that information are going to get, you know, quite large. So large, in fact, that it may make sense to build out your own network.

Which is why for the past few years, we’ve been hearing rumblings about Google (GOOG) leasing hundreds of thousands of square feet of carrier hotel space, buying up dark fiber and mulling the purchase of hundreds of millions of dollars in DWDM and Ethernet-based telecom equipment.

It’s clear that Google has a big appetite for network capacity, but apparently it’s quite a bit larger than previously thought–undersea-cable large. This morning Google revealed that it had joined a six-company consortium to build out a trans-Pacific multi-terabit undersea cable. The project is called Unity and is scheduled for service launch in 2010.

“As more and more people conduct online searches and interact with applications like Gmail, Google Earth and YouTube, we’ve had to think outside the box to create a more scalable, affordable and easy-to-manage network that meets our users’ needs worldwide,” Google’s Manager of Network Acquisitions Francois Sterin wrote in a post to the company blog. “One of the biggest challenges we face is staying ahead of our broadband capacity needs, especially across Asia. One of the ways we are addressing this is by working with five other international companies to create a consortium. Collectively we just signed an agreement to build a new high-bandwidth subsea cable system linking the U.S. and Japan (more detail in the press release). This cable system, named Unity, will address increasing broadband demand by providing more capacity to sustain the unprecedented growth in data and Internet traffic between Asia and the U.S. Our participation in building Unity ultimately helps provide our users with faster and more reliable connectivity.”

And Google itself with an easy means of becoming a full-fledged network operator, if it so chooses, right? Sterin says no. “If you’re wondering whether we’re going into the undersea cable business, the answer is no,” he wrote. “We’re not competing with telecom providers, but the volume of data we need to move around the world has grown to the point where in some cases we’ve exceeded the ability traditional players can offer.”

Google declined to comment on the plan and did not confirm that it has hired the sort of submarine cable specialists that might work on it. “It should come as no surprise that Google is looking for qualified people to help secure additional network capacity,” said spokesman Barry Schnitt. “In some parts of the world, these people will work with submarine cables because there is a lot of ocean out there. … Additional infrastructure for the Internet is good for users, and there are a number of proposals to add a Pacific submarine cable. We’re not commenting on any of these plans.”

It’s been 267 days since Apple last updated the MacBook Pro. That’s 81 days longer than the company historically takes between updates. Which means it was high time for an upgrade. And today we were finally given one.

This morning Apple (AAPL) refreshed both its MacBook and MacBook Pro lines, adding Intel’s Penryn Core 2 Duo chipset (up to 2.4 GHz for the MacBook and up to 2.6 GHz for the MacBook Pro). As Apple’s flagship portable, the MacBook Pro now boasts the same multitouch trackpad found in the MacBook Air and an LED backlighting option for the 17-inch model. All but the low-end MacBook feature a two-gigabyte RAM, with a build-to-order option that allows for their upgrade to a four-gigabyte RAM. New Macbooks are priced from $1,099 to $1,499, new MacBook Pros from $1,999 to $2,799.

Instrumental approach to predict the sensory profile of espresso coffee