Comments on: 'Cloud Computing.' That's Cloud as in 'Cloud of Fantasy,' Right? http://digitaldaily.allthingsd.com/20071218/saas-study/ by John Paczkowski Sun, 22 Nov 2009 23:28:08 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Marsha Keeffer http://digitaldaily.allthingsd.com/20071218/saas-study/comment-page-1/#comment-962 Marsha Keeffer Wed, 19 Dec 2007 20:47:10 +0000 http://digitaldaily.allthingsd.com/20071218/saas-study/#comment-962 The NPD research mixes a couple of issues together, in a confusing way. It is true that adoption of web-based applications to replace Microsoft Office is low. But other categories of web-based software have already achieved high awareness and adoption. In research Mike Mace did for Rubicon Consulting last summer, he found the following: • 80% of US home PC users have heard of web applications • More than half of them have tried at least one web application • 37% use at least one web application on a regular basis It’s incorrect to use Office replacement to dismiss the rapid growth of web applications in general. Companies that adopt that view are likely to get blindsided by the growth of web applications. See the links below – the presentation occurred in September and an article was subsequently published by AJAXWorld Magazine in November. Abstract on Mike Mace’s presentation at AJAXWorld West: http://ajax.sys-con.com/read/435082.htm Link to Rubicon Consulting white paper on the Growth of Web Applications in the U.S: http://www.rubiconconsulting.com/insight/whitepapers/2007/09/growth-of-web-applications-in.html The NPD research mixes a couple of issues together, in a confusing way. It is true that adoption of web-based applications to replace Microsoft Office is low. But other categories of web-based software have already achieved high awareness and adoption. In research Mike Mace did for Rubicon Consulting last summer, he found the following:

• 80% of US home PC users have heard of web applications
• More than half of them have tried at least one web application
• 37% use at least one web application on a regular basis

It’s incorrect to use Office replacement to dismiss the rapid growth of web applications in general. Companies that adopt that view are likely to get blindsided by the growth of web applications.

See the links below – the presentation occurred in September and an article was subsequently published by AJAXWorld Magazine in November.

Abstract on Mike Mace’s presentation at AJAXWorld West:
http://ajax.sys-con.com/read/435082.htm

Link to Rubicon Consulting white paper on the Growth of Web Applications in the U.S:
http://www.rubiconconsulting.c.....ns-in.html

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