http://digitaldaily.allthingsd.com/20071106/facebook-ads/ by John Paczkowski Mon, 23 Nov 2009 02:08:54 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://digitaldaily.allthingsd.com/20071106/facebook-ads/comment-page-1/#comment-5540 Facebook Stream: It’s Stream as in Revenue Stream | John Paczkowski | Digital Daily | AllThingsD Wed, 04 Mar 2009 23:17:36 +0000 http://digitaldaily.allthingsd.com/20071106/facebook-ads/#comment-5540 [...] that allows businesses legitimate access to the 175 million Facebook members the company has so far failed miserably to monetize. Print [...] [...] that allows businesses legitimate access to the 175 million Facebook members the company has so far failed miserably to monetize. Print [...]

]]> http://digitaldaily.allthingsd.com/20071106/facebook-ads/comment-page-1/#comment-810 MySpace - A Place For Behavioral Targeting | Digital Daily | John Paczkowski | AllThingsD Wed, 07 Nov 2007 15:28:15 +0000 http://digitaldaily.allthingsd.com/20071106/facebook-ads/#comment-810 [...] Facebook wasn’t the only social networking site to introduce “a new way of advertising&#.... MySpace did as well. The News Corp.-owned social-networking site announced SelfServe - an advertising system that allows small businesses to create customized advertisements and “HyperTarget” them using MySpace’s geographic, demographic, and user interest data. Using SelfServe, a fishing tackle dealer might, for example, aim ads at users that MySpace has identified as fly fishermen. The site has created over 100 user interest categories already and hopes to have 300 by the end of the year. “We’re looking at everything people put into their profiles and what their friends are into,” Arnie Gullov-Singh, a Fox Interactive vice president, told The LA Times. [...] [...] Facebook wasn’t the only social networking site to introduce “a new way of advertising&#…. MySpace did as well. The News Corp.-owned social-networking site announced SelfServe – an advertising system that allows small businesses to create customized advertisements and “HyperTarget” them using MySpace’s geographic, demographic, and user interest data. Using SelfServe, a fishing tackle dealer might, for example, aim ads at users that MySpace has identified as fly fishermen. The site has created over 100 user interest categories already and hopes to have 300 by the end of the year. “We’re looking at everything people put into their profiles and what their friends are into,” Arnie Gullov-Singh, a Fox Interactive vice president, told The LA Times. [...]

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