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Hello, My Name Is John and I’m a ‘Digitivity Denizen’

Internet addiction disorder may not be a classifiable mental disorder, but that doesn’t mean it’s not a marketing demographic, right? According to an online survey conducted by advertising agency JWT, many U.S. adults feel they can’t make it a week without Internet access, with one in three choosing online activities over sex and time with friends.

“It is taking away from offline activities, among them having sex, socializing face-to-face, watching TV and reading newspapers and magazines. It cuts into that share,” said Ann Mack, director of trend-spotting at JWT. “I don’t suppose their partners are too pleased about it.”

Unless of course, their partners fall into the same marketing demographic for which JWT has concocted

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About John

John Paczkowski has been poking fun at the tech industry and the personalities that drive it since 1997. From 1999 to 2007, he wrote the award-winning tech news Web log Good Morning Silicon Valley for the San Jose Mercury News, Silicon Valley's daily newspaper.

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Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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