Hello, My Name Is John and I’m a ‘Digitivity Denizen’
by John Paczkowski
Posted on September 20, 2007 at 12:01 AM PT
Internet addiction disorder may not be a classifiable mental disorder, but that doesn’t mean it’s not a marketing demographic, right? According to an online survey conducted by advertising agency JWT, many U.S. adults feel they can’t make it a week without Internet access, with one in three choosing online activities over sex and time with friends.
“It is taking away from offline activities, among them having sex, socializing face-to-face, watching TV and reading newspapers and magazines. It cuts into that share,” said Ann Mack, director of trend-spotting at JWT. “I don’t suppose their partners are too pleased about it.”
Unless of course, their partners fall into the same marketing demographic for which JWT has concocted
