John Paczkowski

Recent Posts by John Paczkowski

Dude, I Work for Friggin Forbes Magazine. Have You Heard of It?


Web logs are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective. Their potent allies in this pursuit include Google and Yahoo.”

Attack of the Blogs, Daniel Lyons, Forbes, 11.14.05

Hey, don’t forget Forbes …

The year-long guessing game is over. New York Times reporter Brad Stone has outed Daniel Lyons, a senior editor at Forbes magazine, as the author of the Secret Diary of Steve Jobs, the satirical blog lampooning Apple’s iconic CEO (See? Told you it wasn’t me).

“Well it had to happen,” Lyons wrote in a Sunday post to the blog. “Honestly I can’t believe it’s taken this long. But as you may have heard, I’ve been busted by a newspaper reporter. My cover has been blown. Guy named Brad Stone, who works for the New York Times. Have you heard of him? Well, tip of the hat to you, Brad Stone. You did the sleuthing. You put the pieces of the puzzle together. You went through my trash, hacked into my computer, and put listening devices in my home. Now you’ve ruined the mystery of Fake Steve, robbing thousands of people around the world of their sense of childlike wonder. Hope you feel good about yourself, you mangina. … Apple faithful, here in our darkest hour I know what you’re thinking: What’s next for FSJ? Well, I’m taking a few days off to sit in a lake and do some yoga and meditation and non-thinking. Then I’m coming back next week, badder than ever, with a new sponsor — my homeboys at”

FSJ brought to you by Forbes?

Seems it’s not Apple that’s jumped the shark, as Forbes recently suggested, but its fake founder.