Yeah, and Nobody Wants the iPhone, Either …
by John Paczkowski
Posted on August 3, 2007 at 8:11 AM PT
Earlier this summer AT&T was widely criticized for failing to promote the $10-a-month DSL deal it had agreed to offer as a condition for the Federal Communication Commission’s approval of its $86 billion megamerger with BellSouth.
Well, turns out that criticism was undeserved because, according to AT&T CEO Randall Stephenson, no one really wants $10 DSL anyway. “We haven’t made it difficult to find,” Stephenson told the Atlanta Journal-Constitution. “To be honest with you, that’s not a product that our customers have clamored for. We still have $15 offers out there in the marketplace, even $20 offers, for 1.5 megabit speeds. Those are really kind of the minimum speeds that give a good user experience. So I don’t want to necessarily offer up a product where the user experience is not what I would consider really state of the art. That $10 product is kind of in that mode.”
