SunRocket Takes a Dirt Nap
by John Paczkowski
Posted on July 17, 2007 at 12:01 AM PT
SunRocket, the “No Gotchas” Internet phone company, is apparently the “No Employees” phone company as well. It has ceased operations and is transitioning its 200,000 or so customers to rival telephony ventures after reportedly failing to negotiate a sale. “We have just been informed that any and all last-ditch efforts to keep operations running as well as a potential sale of the company have not gone through and that SunRocket will cease operations at COB today,” Sonya Jefferson, SunRocket’s Director of Routing and Carrier Services wrote in a message to employees yesterday. “As such, today is my last day and everyone else you may have worked with at SunRocket.”
You can almost hear the chorus of cheers over at Vonage, can’t you? Whoo, hoo, hoo- hoo- hoo … Though really, the company has little cause to celebrate. Since its ill-starred IPO, its fortunes, too, have floundered. Today its shares were trading for a while at $2.93–down, despite the sudden departure of one of its rivals.
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