Comments on: From Now On, We’ll Be Known as Nlsn/NtRtings http://digitaldaily.allthingsd.com/20070710/new-nielsen-metrics/ by John Paczkowski Sun, 12 Feb 2012 01:01:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Hoover’s Business Insight Zone » Nielsen tries to figure out viewing habits. - Hoover's http://digitaldaily.allthingsd.com/20070710/new-nielsen-metrics/comment-page-1/#comment-279 Hoover’s Business Insight Zone » Nielsen tries to figure out viewing habits. - Hoover's Fri, 13 Jul 2007 17:13:58 +0000 http://digitaldaily.allthingsd.com/20070710/new-nielsen-metrics/#comment-279 [...] From Now On, We’ll Be Known as Nlsn/NtRtings Category: Media [...] [...] From Now On, We’ll Be Known as Nlsn/NtRtings Category: Media [...]

]]> By: Fun With Numbers: Do New Ratings Measurements Mean New Valuations? | Voices | Robert Seidman | AllThingsD http://digitaldaily.allthingsd.com/20070710/new-nielsen-metrics/comment-page-1/#comment-274 Fun With Numbers: Do New Ratings Measurements Mean New Valuations? | Voices | Robert Seidman | AllThingsD Thu, 12 Jul 2007 22:30:56 +0000 http://digitaldaily.allthingsd.com/20070710/new-nielsen-metrics/#comment-274 [...] Nielsen/NetRatings revised the way it ranked top Web sites to include “time spent” in its rankin.... I very much applaud this change, because it’s an extra level of information that will be [...] [...] Nielsen/NetRatings revised the way it ranked top Web sites to include “time spent” in its rankin…. I very much applaud this change, because it’s an extra level of information that will be [...]

]]> By: Dewd Seven http://digitaldaily.allthingsd.com/20070710/new-nielsen-metrics/comment-page-1/#comment-266 Dewd Seven Wed, 11 Jul 2007 14:28:22 +0000 http://digitaldaily.allthingsd.com/20070710/new-nielsen-metrics/#comment-266 I open multiple tabs ,which sit in the background sometimes for many hours unread. Isn't this an obvious problem for this new setup? I open multiple tabs
,which sit in the background sometimes for many hours unread. Isn’t this an obvious problem for this new setup?

]]> By: bob sacco http://digitaldaily.allthingsd.com/20070710/new-nielsen-metrics/comment-page-1/#comment-265 bob sacco Wed, 11 Jul 2007 13:25:46 +0000 http://digitaldaily.allthingsd.com/20070710/new-nielsen-metrics/#comment-265 I'm surprised daily on how many media buyers I ask what research their agency uses and they mention Nielsen as one of them. Then I ask if they think it's good and ALL of them say, no, but that is what the agency uses. ComScore (their competitor) is not perfect by any means, but is so much better it's not even funny. But what really surprises me are the "cutting edge" ad agencies that are not leading their clients focus by disposing of Nielsen for a better product. Just to point out how bad Nielsen is with their @Plan service, let me give you a real-world example. I work for a rep firm that reps over 50 major travel sites. One of them is LonelyPlanet.com (the leading travel guide book publisher worldwide) and has a huge online audience. We tried for over one year to get LonelyPlanet in the @Plan service to no avail. While all the time they had sites like www.LowestFares.com which doesn't even exist anymore within the service. Talk about upside down. You think calling Dell support is a frustrating...try calling a Nielsen rep (all based domestically) and believe you me, you'd perfer being on hold with a Dell customer service agent. I’m surprised daily on how many media buyers I ask what research their agency uses and they mention Nielsen as one of them. Then I ask if they think it’s good and ALL of them say, no, but that is what the agency uses. ComScore (their competitor) is not perfect by any means, but is so much better it’s not even funny.

But what really surprises me are the “cutting edge” ad agencies that are not leading their clients focus by disposing of Nielsen for a better product. Just to point out how bad Nielsen is with their @Plan service, let me give you a real-world example.

I work for a rep firm that reps over 50 major travel sites. One of them is LonelyPlanet.com (the leading travel guide book publisher worldwide) and has a huge online audience. We tried for over one year to get LonelyPlanet in the @Plan service to no avail. While all the time they had sites like http://www.LowestFares.com which doesn’t even exist anymore within the service.

Talk about upside down. You think calling Dell support is a frustrating…try calling a Nielsen rep (all based domestically) and believe you me, you’d perfer being on hold with a Dell customer service agent.

]]> By: Paul Collins http://digitaldaily.allthingsd.com/20070710/new-nielsen-metrics/comment-page-1/#comment-262 Paul Collins Tue, 10 Jul 2007 21:27:30 +0000 http://digitaldaily.allthingsd.com/20070710/new-nielsen-metrics/#comment-262 TV industry people have long complained of the inaccuracy of ratings Nielsen derives from its tiny samples. Posts like this one http://www.slicksurface.com/blog/2007/05/nielsennetratings-vs-alexa.html question NetRatings specifically. Let's keep in mind that Nielsen is only one measurement source, and not necessarily the best one. TV industry people have long complained of the inaccuracy of ratings Nielsen derives from its tiny samples. Posts like this one http://www.slicksurface.com/bl.....alexa.html question NetRatings specifically.

Let’s keep in mind that Nielsen is only one measurement source, and not necessarily the best one.

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